Aika Jindrová

Interview with Aika Jindrová

“Do what you love — and make enough money doing it to live a life that gives you meaning.”

Aika – a mentor and guide on the path to inner satisfaction, freedom and fulfillment. She helps women find balance between personal life, business and self-worth. Her approach is broad, but always focused on what is most important, so that a woman can live a life that fulfills her — in love, in relationships and in business.

What brought you into entrepreneurship and how did you get started as a mentor for women?

What really brought me into entrepreneurship was the desire to help women live happier and more fulfilling lives. In the beginning, women would come to me with a variety of issues – like resolving family relationships, setting better boundaries, or starting a business. And we often stayed together for a long time, because when you make progress in one area, you naturally want to fine-tune the others.

Over time, I realized that I find the most fulfilling when I accompany women on their journey comprehensively — not just solving one specific problem, but helping them to set up their lives in a way that makes sense, is in line with who they really are, and makes them feel good about themselves. At the same time, I know how challenging business can be when it is not in line with our life rhythms — especially when you are a mom and only have two hours a day to work. That is why I also focus on making the business sustainable and making money without burnout. It is not enough to just work harder, but you need to find the right strategy, product, and set its right value that matches the situation and the value that a woman brings.

What experience has most influenced you in how you do business today?

It probably wasn't one specific experience, but rather a long-term development. I've been in business for nine years and started as a support for women in early motherhood. Gradually, as my children grew and my own life situation changed, I moved on — I started working more with women who were dealing with, for example, dysfunctional relationships, loss of self, or the need to refocus on their own inner balance. During Covid, I started to educate myself more, invest in myself, get inspired by other mentors, and change my approach. And suddenly the results came. This shift was noticed by women who had been working with me for a long time. They asked me how I did it all. Gradually, I started helping women with their businesses as well.

Today, dozens of women have gone through individual or group mentoring with me. And I find it incredibly fulfilling to watch their progress – not only in business, but in life as a whole.

Your work connects strategy with deeper personal work. What do you think a successful and long-term sustainable business looks like?

I think it's impossible to specify in general terms - and at the same time it naturally changes over time. That's why I think it's important to do an "update" every now and then and ask myself a few simple but fundamental questions: What do I want to do right now? How much do I want to earn from it? And how much time do I want (or can) devote to it so that it's in harmony with me and my family?

Based on the answers, I either adjust the activities I already do in my business or create new ones. And when I feel like it just isn’t working, I give myself permission to let go. I believe that we don’t have to stay in something that isn’t working – that we can try, play, discover. And that if we let go with peace and trust, the universe will offer us another path.

Many women experience this during maternity leave - suddenly they have the time and space to stop and discover that they don't actually know what they enjoy. And that it's completely okay to take a moment to search, experiment, and have fun with the process.

What type of women do you most often work with and what is typical for them in their entrepreneurial phase?

Most often, they are women in the service industry and often mothers on parental leave. They started doing something they enjoy – but typically they find that although they are great at their field, they cannot sell themselves. They lack business skills, strategy, clear communication and values. They just want to do what they love – and hope that the clients will come to them.

And that's where I come in - I help them set up their services and products so that they make sense for their lifestyle, price them correctly, understand their target group and learn to sell with ease and respect for themselves. In the end, it's not about "advertise on Facebook", but about comprehensive work. We look at the whole business together.

How important do you think first impressions and visual presentation are in business?

First impressions are important, of course, but I believe that inner confidence is much stronger. If you're not confident in yourself, it won't work. At the same time, it's important to take care of yourself, look good, and feel good in what you wear. Not because you have to, but because it fits with how you want to appear.

You are a mother of two children and run a business at the same time. How do you set boundaries between work and family?

I honestly have to say that I'm not perfect at it. And I've probably accepted that I never will be. I'm an active woman and I know that I'm not just a mom. The fact that I'm fulfilled by work and other activities is part of me and I've learned to allow myself to do that without regrets for a long time.

My own childhood had a big influence on me. My mother was completely devoted to her family, she had no hobbies or work that she enjoyed. She devoted her entire life to me as an only child. And even though it was out of love, I felt very much that something was missing from her, and I felt how attached she was to me. Thanks to this experience, I allowed myself to do things differently – to have my own job, my own interests, and my own world.

What business mistakes did you make in the beginning and what would you do differently today?

It may sound cliché, but I don't feel like I made any mistakes. Every step taught me something. Of course, in retrospect, I can see that I could have started faster if I had invested more money, time, or hired a mentor.

Sometimes I've sunk some money into tools or courses that I didn't use. But even that got me to where I am now - and the journey makes sense to me. For me, entrepreneurship is a form of personal development.

What one piece of advice would you give to a woman who has potential but is afraid to start a business?

Surround yourself with people who are already on a similar path. Attend events where your potential clients or colleagues are. Build a community. Because the environment we live in has an incredible impact on us. When you are surrounded by women who are entrepreneurs, sharing their challenges and successes, you will find that you are not alone in this - and that is a huge boost.

What are you personally focusing on in your business in the near future? Could you invite us to something?

I would like to invite you to connect on my Facebook, where I am most active and you can find all my current events there. The most meaningful thing for me now is to create events and projects in collaboration with other creators, I would be happy to invite you to festivals, networking and other activities that I am preparing not only for female entrepreneurs, but also for all women. Follow me on Facebook (Aika Jindrová) or on my website aikajindrova.cz .

Thank you for your attention and I look forward to any possible connections or meetings.

The interview was written and edited by: Lenka Petrásková